04
Onetone
Industry
Abaya Fashion
Scope
Brand Strategy
Brand Identity Design
Stationery Design
Onetone is a distinguished women’s wear brand that passionately offers a diverse range of Abayas, uniquely designed to capture the essence of elegance and individuality.
Onetone's visual brand identity embodies a stylish and timeless expression of fashion. The fully-custom, handcrafted logotype represents Onetone with empowerment and a one-of-a-kind allure. The submark signifies the profound connections—both within ourselves and how women seamlessly integrate their fashion with their lifestyle.
Embedded within the brand mark are subtle traces of Arab culture, rendering Onetone a distinctive fashion label that offers a fresh perspective on Abaya fashion. Their commitment is to provide a unique and timeless experience that transcends traditional boundaries, redefining the narrative of contemporary fashion with an infusion of cultural richness.








Muneera Alhasoon
Founder