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Fluce
Industry
Real Estate
Scope
Visual Identity Design
Fluce is a Dubai-based real estate tokenization brand redefining property ownership through blockchain technology. The goal was to create a visual identity that feels both architectural and digital, sophisticated enough to appeal to high-end investors while staying grounded in modern innovation.
The new brand system had to balance luxury real estate aesthetics with cutting-edge tech, bridging timeless design with forward-thinking simplicity.












Mike Blutstein
Co-Founder or Conv3rt LLC







