Brooke & I

Brooke & I is a luxury wellness brand founded by Idayne, a premier jewelry designer at Kravit Jewelers, and Brooke Burke, a celebrity fitness icon and advocate for holistic living. The brand blends crystal jewelry and sound healing into a single, soulful experience.

When Idayne first reached out, the brand didn’t yet exist, only a small collection of jewelry pieces on Kravit Jewelers’ website. She wanted to turn that concept into a complete, standalone brand that feels intentional, refined, and spiritually grounded.

Together, we built Brooke & I from the ground up: starting with brand strategy, developing a full visual identity, packaging experience, and finally designing a Shopify website that brings the entire brand experience to life.