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09

Lobby AI

Industry

AI - SaaS

Scope

  • Brand strategy & concept creation

  • Brand guidelines

  • Visual language inspired by keycards, check-ins, assistant interactions

  • Social media templates

  • Landing page

1 — About the Project

Lobby is an AI productivity tool that acts like a digital concierge — organizing your inbox, anticipating your needs, and working in the background. The team approached me to build a brand identity that feels modern, intentional, and human, with soft nods to hospitality. Alongside the brand, I designed the launch landing page and social media templates to visually introduce Lobby to the world.

2 — The Process

From the start, we knew we didn’t want something generic. We explored a hospitality-meets-tech concept; something clean and SaaS-like, but with storytelling, softness, and character. We worked on:

  • A complete brand strategy & concept creation

  • A custom logomark inspired by architectural archways & concierge simplicity

  • A flexible color palette with strong primary tones and tech-focused tints

  • Social media design system built around quotes, testimonials, and product moments

  • Multiple landing page versions centered around a product-led narrative

Sarah Allali

CEO

Sevd is one of the best contractors we’ve worked with. She’s highly responsive, thoughtfully guides you through the branding process, and went above and beyond to help create something truly distinctive in our industry.

Sevd is one of the best contractors we’ve worked with. She’s highly responsive, thoughtfully guides you through the branding process, and went above and beyond to help create something truly distinctive in our industry.

Sevd is one of the best contractors we’ve worked with. She’s highly responsive, thoughtfully guides you through the branding process, and went above and beyond to help create something truly distinctive in our industry.

Other

Other

Works

Works

  • Elegant floral branding for Lawless Botanicals & Florals, featuring a delicate, flowing script over a soft, artistic flower.
  • Elegant brand identity for Gusto, displayed on a large projection screen with silhouetted figures, emphasizing the brand’s sophisticated aesthetic.
  • A dramatic close-up of glossy red lips and freckles, partially overlayed with STAMP’s intricate brand pattern.
  • Luxury Abaya fashion branding – Onetone’s custom logotype displayed behind a stylish woman wearing an elegant beige Abaya and sunglasses, representing modern Middle Eastern fashion.
  • Luxurious black AVA Films business card with gold embossed logo, placed against a textured silver surface, reflecting a high-end videography brand identity.
  • Floral-inspired brand imagery with Jo Anne Santarromana’s name overlay, embodying timeless elegance and artistic sophistication.
  • Elegant floral branding for Lawless Botanicals & Florals, featuring a delicate, flowing script over a soft, artistic flower.
  • Elegant brand identity for Gusto, displayed on a large projection screen with silhouetted figures, emphasizing the brand’s sophisticated aesthetic.
  • A dramatic close-up of glossy red lips and freckles, partially overlayed with STAMP’s intricate brand pattern.
  • Luxury Abaya fashion branding – Onetone’s custom logotype displayed behind a stylish woman wearing an elegant beige Abaya and sunglasses, representing modern Middle Eastern fashion.
  • Luxurious black AVA Films business card with gold embossed logo, placed against a textured silver surface, reflecting a high-end videography brand identity.
  • Floral-inspired brand imagery with Jo Anne Santarromana’s name overlay, embodying timeless elegance and artistic sophistication.

Let’s

Talk

Let’s

Talk

Let’s

Talk