09
Lobby AI
Industry
AI - SaaS
Scope
Brand strategy & concept creation
Brand guidelines
Visual language inspired by keycards, check-ins, assistant interactions
Social media templates
Landing page
1 — About the Project
Lobby is an AI productivity tool that acts like a digital concierge — organizing your inbox, anticipating your needs, and working in the background. The team approached me to build a brand identity that feels modern, intentional, and human, with soft nods to hospitality. Alongside the brand, I designed the launch landing page and social media templates to visually introduce Lobby to the world.
2 — The Process
From the start, we knew we didn’t want something generic. We explored a hospitality-meets-tech concept; something clean and SaaS-like, but with storytelling, softness, and character. We worked on:
A complete brand strategy & concept creation
A custom logomark inspired by architectural archways & concierge simplicity
A flexible color palette with strong primary tones and tech-focused tints
Social media design system built around quotes, testimonials, and product moments
Multiple landing page versions centered around a product-led narrative
Sarah Allali
CEO
Sevd is one of the best contractors we’ve worked with. She’s highly responsive, thoughtfully guides you through the branding process, and went above and beyond to help create something truly distinctive in our industry.
